In this handbook for locating the hidden sales messages that bombard us everyday, Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context; at major events and concerts; through information media; personal friendships; and your computer. Advertising is becoming ever more subtle as it intrudes further and further into our personal lives. This book shows how to recognise and guard against this incipient menace.
